A Masterclass in How to Do Appropriate “African” Advertising

This video, made for a project of Dutch NGO SYPO, Microbanker*, is fantastic, well-done, and proof positive that compelling NGO advertising about “Africans” can be empowering to the community rather than merely reductive pieces of poverty/ruin porn:

It’s now my second-favorite NGO advertisement for “Africa,” after the one about the little Kenyan boy working on his bucket list.

(Hat tip to Jina Moore – a great independent journalist)

*I haven’t heard anything about the NGO’s programs other than what I read at the website, so don’t view this as an endorsement of their work – just of their advertising philosophy and acumen. It looks like they do something vaguely Kiva-ish in Mukono District

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